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Foodservice

Krispy Krunchy Chicken Launches ‘Super Snackers’ Promotion

Second-quarter campaign couples flavor with affordable pricing, company says

LAFAYETTE, La. -- Krispy Krunchy Chicken’s national promotion for second-quarter 2018 is focused on outstanding flavor at an affordable price with its $3 Super Snackers deal, the company said.

As part of the promotion, customers can get any two pieces of chicken with fries or a Krispy Chicken Sandwich with fries for $3.

“Anytime we deliver pricing this low on the food we know our customers love, we feel like we’re doing it right,” said Bill Rice, vice president of sales and purchasing for Krispy Krunchy Chicken.

The $3 Super Snackers deal runs now through July 8.

Lafayette, La.-based Krispy Krunchy Chicken offers a premium c-store-based quick-service restaurant concept with about 2,300 retail locations in 41 states and expanding into Mexico in 2018. It recently was recognized by Thrillist, an online restaurant and food review media company, as “America’s Best Fried Chicken Chain” in 2017. Executives Dan Shapiro and Neal Onebane were also named to Louisiana Life magazine’s list of Louisianians of the Year.

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