Kum & Go Aims Higher With Fresh-Food Menu

Retailer introduces grain bowls, better meats and veggies, blended smoothies and more
Kum & Go is launching a new fresh food menu in the Little Rock area
Photograph courtesy of Kum & Go

LITTLE ROCK, Ark. Kum & Go is raising its game in the foodservice arena with the launch of a new fresh-food menu in the Little Rock, Ark., area.

The Des Moines, Iowa-based convenience-store chain wants to be more on par with fast-casual restaurants via a new made-to-order food menu that includes grain bowls, higher-quality meats and vegetables layered on fresh baked bread, blended smoothies, cold brew frappes and more.

“At Kum & Go, we’ve been listening to our customers who describe how difficult it is to find tasty, healthier foods while on the go. We were inspired to meet that need, offering better-than-fast food but faster-than-fast-casual food, and giving our customers a lot more choice,” said CEO Tanner Krause of Kum & Go, which recently added a clean-label breakfast sandwich to its menu. “People want delicious, high-quality food that leaves them feeling great. Our new menu offers customers distinctive, freshly made options that stand out from the crowd.”

“Everything’s designed to go beyond what anyone would expect from a convenience store,” said Kum & Go Chief Marketing Officer Tracy Ging. “We placed a lot of emphasis on great ingredients, from braised meats to fresh toppings, and added our own fresh perspective on how to eat healthier without sacrificing flavor and fun. From a pulled-pork bowl with mango salsa and crumbled Takis, to a salsa verde chicken sandwich on freshly made bread and even vegetarian options, people are going to find a lot more options to suit their tastes and cravings.”

The new menu launched at Kum & Go locations in the Little Rock area in August. The c-store chain is entering its 12 and 13th states, Utah and Michigan, in 2022.

“Food has always been a key part of our business, yet we recognize people want and expect so much more,” said Kum & Go Interim Vice President of Food Stuart Taylor. “We’re in a perfect position to deliver that. We own and operate our kitchens, all of which have undergone a significant remodel. Not only do we have a great new food menu, we also have a huge beverage selection and interesting new snacks throughout the store. By embracing an ongoing process of innovation that includes the entire store, we see Kum & Go as a food destination.”

Based in Des Moines, Iowa, Kum & Go is a family-owned convenience store chain with more than 400 stores across the Midwest and West. It was established in Hampton, Iowa, in 1959.

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