Lining Up in Sugarloaf, Pa.

First 50 customers at new Sheetz store win gift cards, other prizes

ALTOONA, Pa. -- Sheetz opened a new location in Sugarloaf, Pa., yesterday, and excitement for this store has been heightened with a contest for the first 50 people in line when the doors open. These customers will win a $100 Sheetz Z-card good for anything in the store.

Similar promotions have gotten people out of bed to camp out at as early as 4:30 a.m. at stores recently opened in North Carolina, West Virginia and other cities in Pennsylvania, the company said. Customers in line can play games to win prizes and enjoy samples of Sheetz food and beverages.

"People [image-nocss] are lined up and waiting when we get to the store to cut the ribbon," said Stan Sheetz, president and CEO of Sheetz Inc. "We can't wait to serve new customers and work to give them the best ever experience in our stores. We love to see them being as excited as we are to open."

Doors officially opened to customers at 3:00 p.m., and media and patrons attended the festivities.

The 5,000-square-foot facility offers fresh food items like the MTGo! And Shweetz Bakery lines of sandwiches, wraps, donuts and muffins, along with the signature Made-To-Order (MTO) line of Angus beef burgers, premium grilled chicken sandwiches, freshly made salads, French fries, onion rings and more.

Sheetz Bros. Coffeez, a full-service espresso and smoothie bar staffed by a trained barista, is available at the new store. Customers can order handmade specialty coffee drinks including lattes, cappuccinos and mochas--hot, frozen or iced.

"Sheetz has a legacy of innovation, customer focus and employee development," Stan Sheetz said. "The company's mission today is on meeting the needs of customers on the go by providing fast and friendly service, quality products in clean and convenient locations."

The company has a tradition of giving back to the communities in which it operates. As part of yesterday's celebration, Sheetz made a donation to Special Olympics Pennsylvania. The retailer has been a supporter of Special Olympics since 1992, making monetary and product contributions as well as providing event volunteers.

Established in 1952 in Altoona, Pa., Sheetz is one of America's fastest growing family-owned and operated convenience store chains, with more than $4.5 billion in revenue for 2010 and more than 13,500 employees. The company operates more than 395 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Sheetz provides an award-winning menu of MTO subs, sandwiches and salads, which are ordered through touch-screen order point terminals. All Sheetz stores are open 24 hours a day, 365 days a year.

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