MOUNTAIN CITY, Tenn. — More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. At the opening of its Outpost Flavor Adventure at Doe Mountain on June 4, for nine days Mtn Dew will launch six never-released flavors from the vault of maker PepsiCo North America Beverages.
This release is part of a free nine-day event celebrating new activities at Doe Mountain, including expanded trails leading to 3,000 acres of unexplored land. Starting with an official flag raising opening day, visitors can participate in a range of free outdoor and Dew adventures, including the Mtn Dew Outpost Flavor Adventure where consumers can try the new flavors.
The tasting notes for the flavor inspirations are:
- Apple Cinnamon: Inspired by Southern desserts, particularly a Tennessee Stack Cake, this flavor includes notes of apple, cinnamon and brown sugar flavors.
- Dill Pickle: Inspired by a summertime BBQ, this flavor is meant to be a sour sweet complement to Southern BBQ flavors.
- S’mores: Inspired by an outdoor campfire treat with notes of graham cracker, marshmallow and chocolate flavors.
- Elderberry: Inspired by juicy berries found in the wild.
- Huckleberry: Inspired by the sweet fruit found throughout the mountainous areas of North America.
- Summer Popsicle: Inspired by frozen summer treats with notes of refreshing cherry and blue raspberry flavors.
These flavors are still unnamed and offer potential ideas and inspirations connecting to the outdoors, said maker PepsiCo, Purchase, N.Y. Feedback that Mtn Dew receives from its Outpost Flavor Adventure could influence future flavor releases or limited-time offerings (LTOs).
While the Mtn Dew Outpost has just nine days at Doe Mountain, it will leave a lasting effect on the mountain and surrounding community, the company said. Its opening marks a new era for Doe Mountain as Mtn Dew funds new projects including an archery course and expanded trails that open access to 3,000 acres. Outpost visitors also can enjoy a new mountainside overlook and viewing platform with a view of Mountain City.
“Mtn Dew Outpost honors Dew fans’ bold approach to flavor and outdoor adventure,” said Pat O'Toole, chief marketing officer for Mtn Dew. “The mountain projects we’ve funded, along with the variety of activities we’re offering fans, back our commitment to helping nature lovers access more of the great outdoors. In addition to mountain activities we’re hosting, this is the first time we’re offering fans the opportunity to try never-released flavors at the Mtn Dew Outpost Flavor Adventure.”
Shawn Lindsey, executive director of the Doe Mountain Recreation Area, added, “As Doe Mountain’s popularity begins to increase during the start of summer, this is the perfect time for Mtn Dew to revisit its roots and encourage those who are local or traveling to get outside and visit our mountain. The new programs and activities we can introduce as a result of the Mtn Dew Outpost ultimately benefit tourism for the entire state of Tennessee.”
The Outpost opens daily from 8 a.m. EDT until dusk June 4 to 12. Mtn Dew is giving complimentary mountain passes for daily visitors throughout the duration of the nine-day event. Passes will give access to Doe Mountain, all Dew-sponsored activities and the Outpost Flavor Adventure. Doe Mountain annual pass holders are welcome to visit the Outpost but must register for all activities on-site. Visitors must be 18 or accompanied by a parent or legal guardian.
There will be a kickoff ceremony June 4. Other events include an archery tournament on a brand-new archery course with prizes for first, second and third place in each class. There also will be a scavenger hunt each weekend around the mountain, giving visitors a chance to win prizes like a limited-edition (750 total) Mtn Dew Outpost bottle of Dew.
Other activities include volunteer opportunities led by the Mtn Dew Outpost Ranger to support Doe Mountain trails, archery practice, ecological hikes and birding tours.
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