Steal This Idea: Consider Developing a Smashburger

The Jack in the Box version is so popular, the chain might run out of supplies soon
The Jack in the Box Smashed Jack Burger comes in two versions, classic and a Bacon Double Smashed Jack.
Photograph courtesy of Jack in the Box

Jack in the Box’s new Smashed Jack Burger has been selling so well since its Jan. 1 debut that the chain might soon run out of supplies.

Convenience-store retailers looking for a new item might want to consider this take on the burger, which Jack in the Box spent two years developing, according to CSP sister publication Restaurant Business.

The San Diego-based chain was aiming to capitalize on the trend of smashburgers that are popular on social media. The quarter-pound burger, which includes a new “Boss Sauce,” pickles and grilled onions, is “smashed in a way that gets the crispy edges that make such burgers popular without sacrificing the thickness of the patty itself,” Restaurant Business wrote.

The Smashed Jack comes in two versions, classic and a Bacon Double Smashed Jack.

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