Foodservice

Steal This Idea: Create Quirky Clothing to Promote Products

Hot Pockets selling shorts with insulated pocket to store its sandwiches
Hot Pockets shorts and matching hoodie
Photograph courtesy of Hot Pockets

CHICAGO  Shorts in the winter? In the North?

It’s certainly an attention-getter. Hot Pockets is currently promoting a limited-time offer to draw attention its well-known microwaveable handheld snack.

Catering to the person who wears shorts in even the coldest of temperatures, the Solon, Ohio-based division of Nestle USA is selling Hot Pockets shorts. The product comes with an insulated cargo pocket—a hot pocket—to keep sandwiches hot. On the thigh is emblazoned a fiery cartoon declaring “Stay Heated.”

This limited-edition garb is being sold online and comes with a matching hoodie.

"Wearing shorts in winter is a bold choice," said Bryan Waddell, brand marketing manager at Hot Pockets. “With our insulated shorts, Hot Pockets found an unexpected way to bring the heat to this chilly fashion trend.”

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