CHICAGO — Shorts in the winter? In the North?
It’s certainly an attention-getter. Hot Pockets is currently promoting a limited-time offer to draw attention its well-known microwaveable handheld snack.
Catering to the person who wears shorts in even the coldest of temperatures, the Solon, Ohio-based division of Nestle USA is selling Hot Pockets shorts. The product comes with an insulated cargo pocket—a hot pocket—to keep sandwiches hot. On the thigh is emblazoned a fiery cartoon declaring “Stay Heated.”
This limited-edition garb is being sold online and comes with a matching hoodie.
"Wearing shorts in winter is a bold choice," said Bryan Waddell, brand marketing manager at Hot Pockets. “With our insulated shorts, Hot Pockets found an unexpected way to bring the heat to this chilly fashion trend.”
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