Steal This Idea: Meals for Adults Include Nostalgic Figurines

Remember Hamburglar? McDonald’s new promotion recalls days gone by
Photograph courtesy of McDonald's

CHICAGO  Convenience-store retailers looking for an edge in foodservice might want to consider a promotion for their grownup customers.

This is exactly what Chicago-based McDonald’s is doing with its Cactus Plant Flea Market Box, which includes a figurine such as Hamburglar from yesteryear in what is basically a Happy Meal, CSP sister Restaurant Business reports.

The figurine comes with a Big Mac or 10-piece Chicken McNuggets, fries and drink.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” Tariq Hassan, chief marketing and customer experience officer for McDonald’s USA, said in a statement.

Click here to read more.

Click here to read more foodservice ideas to steal.

Steal This Idea is brought to you by Core-Mark.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries


More from our partners