Foodservice

Thanksgiving Spurs Kindness at 2 Chains

Love’s, Chester’s Chicken partner on Truckersgiving Nov. 17; QuickChek helps feed hungry families
Chesters Chicken truckersgiving
Photograph courtesy of Chester's Chicken

OKLAHOMA CITY and WHITEHOUSE STATION, N.J. — Chester’s Chicken and Love’s Travel Stops & Country Stores Inc. are bringing back Truckersgiving to show appreciation for the work of professional drivers.

On Nov. 17, a week before Thanksgiving, Chester’s and Love’s will honor truck drivers with a free Super Snack meal to the first 100 customers at each Chester’s at a Love’s. Also, the first 20 truck drivers who show their commercial driver’s license at each location will also receive a custom Chester’s trucker hat.

“The role of professional drivers remains critical, especially during the holiday season, with the average driver clocking 60 hours of driving in one week,” said William Culpepper, vice president of marketing for Birmingham, Ala.-based Chester’s Chicken. “We launched the first Truckersgiving with Love’s last year, and it was so well received that we had to bring it back in an even bigger way. Truck drivers are some of our best and most loyal customers, so offering this free meal to drivers across the country is our way of saying thank you for their important work.”

The Super Snack meal includes two pieces of Chester’s signature fried chicken—a leg and a thigh—and a side of potato wedges.

There are 141 Chester’s restaurants found in Love’s locations across 34 states. About 60 professional drivers visit a Love’s two to three times in an average week, Love’s said, and the week prior to Thanksgiving is one of the busiest times for truck traffic.

“Professional drivers can’t be thanked enough for their hours on the road,” said Joe Cotton, vice president of restaurant services, Love’s. “Truckersgiving is a new favorite tradition we’re proud to host with Chester’s Chicken to celebrate our professional truck driver customers and kick off the holiday season.”

To claim the offer, professional drivers must scan the barcode on their Love’s Connect App or swipe their My Love Rewards Card.

Founded in 1964 with headquarters in Oklahoma City, Love’s remains family-owned and operated. It provides professional truck drivers and motorists with 24-hour access to gasoline, diesel fuel, coffee, restaurant offerings and more. With more than 590 locations, Love's is now in 42 states.

QuickChek

At QuickChek, the Whitehouse Station, N.J.-based convenience-store chain is making a monthlong commitment to help feed area hungry families. QuickChek is donating 25 cents for every Thanksgiving Everyday sub it sells through Nov. 27 to the Check-Out Hunger fundraising campaign.

This is the third year the company is offering its Thanksgiving-themed menu for customers and as a part of its annual contribution to the campaign.

The limited-time-only Thanksgiving Everyday menu feature antibiotic-free turkey, stuffing, tangy cranberry relish and homestyle gravy. Subs, which are toasted, are available on a choice of bread.

“For us, Thanksgiving is more than one day to be thankful, it is a season of thanks and a time where we can help those in need in our communities as the holiday season approaches,” said QuickChek Divisional Vice President Don Leech.

QuickChek has raised $920,055 for local food banks during the eight years it has been a Check-Out Hunger campaign partner, the company said.

A wholly owned subsidiary of Murphy USA, QuickChek has 161 store locations throughout New Jersey, New York’s Hudson Valley and Long Island.

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