Tri Star Energy, the Nashville-based parent company of convenience-store brand Twice Daily, launched made-to-order subs, sandwiches, breakfast and snacks in its Twice Daily stores.
Made-to-order will allow customers to personalize hot menu items with fresh ingredients. Now available in select Twice Daily stores, Tri Star Energy will roll out its new offering in phases. All Twice Daily stores are projected to include made-to-order options by fall of 2023.
“Our guests know to expect fresh, quality food when visiting any of our locations, and we’re really excited to start introducing this new made-to-order option throughout Middle Tennessee, Alabama and Kentucky,” said Dawn Boulanger, vice president of marketing for Tri Star Energy. “We pride ourselves on providing the highest quality experience to guests, and we know this will be another way for guests to enjoy something custom-made and fresh all day.”
Tri Star Energy is in the process of a three-year plan to convert all Sudden Service and Southern Traders c-stores to the Twice Daily banner throughout Tennessee, Kentucky and Alabama. In addition to its current hot meals and fresh deli offerings, each newly converted store will open with made-to-order, offering guests the opportunity to customize their orders to their preference with ease and convenience.
In addition to traditional convenience items, Twice Daily’s offerings range from grab-and-go snacks, including organic brands, to a selection of staple groceries. A fresh deli case provides handmade and healthy options featuring fruits, sandwiches, salads and snacks. Additional offerings include doughnuts and pastries, freshly prepared breakfast and lunch sandwiches and a beer cave featuring local and craft beers. Guests can also enjoy discounted items and limited time offers exclusively available through the brand’s loyalty program, Twice Daily Rewards.
Founded in 2000, Nashville, Tennessee-based Tri Star Energy owns and operates 162 Twice Daily, Sudden Service and Southern Traders, Little General and Maverick Quick Shop convenience stores in the South and supplies fuel to wholesale trade channels in 17 states. The company also owns premium coffee brand White Bison Coffee, including locations throughout middle Tennessee and northern Alabama.
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