Wawa’s Hoagiefest is back, celebrating its 15-year anniversary by offering $5 for any Shorti and $6 for any Classic hot or cold hoagie. The c-store chain’s 1960-themed Hoagiefest also includes social media giveaways and store decorations starting June 19.
Wawa’s hoagies are built fresh-to-order and are customizable with touch screen ordering technology. Hoagies are available in Junior, Shorti and Classic sizes.
“Summer has always been hoagie time at Wawa, and nothing quite captures the spirit of the season like Hoagiefest,” said Jim Morey, chief brand officer at Wawa “For 15 years, Wawa Hoagiefest has helped us celebrate one of the most beloved food items at Wawa with great savings and fun, vibrant campaign elements that spread good ‘hoagie vibes’ this summer. We can’t wait to relive the best of past campaigns with our customers, while continuing to provide the fantastic savings Hoagiefest has come to be known for.”
In 2008, Wawa launched Hoagiefest as a celebration of peace, savings and Shortis. Since then, Hoagiefest has become a summer tradition, featuring special price promotions, songs and celebrations.
Wawa’s social media channels are featuring giveaways of special merchandise, including Hoagiefest t-shirts, themed towels, water bottles and tote bags.
The Hoagiefest vibe in Wawa stores includes all-new decorations, digital signage and selfie stations to help set the Hoagiefest mood and generate excitement throughout the summer. In honor of Hoagiefest’s 15th anniversary, retro elements like the famed Hoagie Man, Hoagiefest plane and micro-bus are featured on in-store decorations.
Based in Wawa, Pennsylvania, Wawa has 1,000 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.
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