WASHINGTON — GetUpside has partnered with GasBuddy and Checkout 51 in two deals that will expand the reach of its personalized offer platform to more than 25 million consumers.
GetUpside’s machine learning platform creates personalized cash-back promotions on fuel and merchandise that are designed to draw customers to the pump and then into the convenience store and increase profits for merchants in the process, according to the company.
In February, GasBuddy debuted a Deal Alerts feature in its fuel price app that provides users with access to GetUpside’s personalized fuel discounts. Through Deal Alerts, GasBuddy members can get a limited-time fuel discount ranging from 3 to 25 cents per gallon (CPG) below the street price. To accept the deal, the user taps the claim button and has four hours to complete the transaction through the Pay With GasBuddy card. Discounted prices typically expire within 24 to 48 hours.
The discount never is less than 3 cents per gallon, and it “frequently” rises to 25 CPG, Michael DiLorenzo, chief marketing officer of GasBuddy, told CSP Daily News in February. Deals vary and grow based on the user’s location and interaction with the GasBuddy platform. Deal Alerts also offers higher discounts in areas where gas prices are higher, and when it is combined with special deals from fuel, consumer and lifestyle brands that partner with GasBuddy.
“Partnering with GetUpside allows us to provide our community of drivers with even more ways to save money on fuel,” said GasBuddy CEO Sarah McCrary. “The GetUpside team make it easy to integrate their offers into our platform.”
GetUpside has also partnered with Checkout 51, a cash-back app that has more than 17 million members in the United States and Canada. In February, Checkout 51 debuted the ability for users to take advantage of cash back on gas and groceries in 42 states through GetUpside’s platform.
“For merchants, making GetUpside’s offer technology available to other apps and platforms increases reach and profitably drives more consumers to their locations,” said Alex Kinnier, co-founder and CEO of GetUpside, Washington, D.C. “For consumers, we’re meeting them where they want to be—whether that’s in the GetUpside app or elsewhere—to increase their purchasing power. These partnerships are just the first of many we’ll have in the coming months, from consumer apps to financial services.”
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