ATLANTA — RaceTrac Petroleum has launched the RaceTrac Rewards + Debit card, which saves customers up to 27 cents per gallon at the fuel pump. Coming on the heels of RaceTrac’s Fuel Rewards, Rewards VIP and Debit Rewards programs, the new RaceTrac loyalty card combines those offers in a single swipe to make savings at the pump easier.
“At RaceTrac, we are committed to keeping our word of Whatever Gets You Going, and that includes not only offering rewards programs to thank our guests for their loyalty, but also updating those programs to fit our customers’ needs,” said Melanie Isbill, chief marketing officer of RaceTrac. “Our new RaceTrac Rewards + Debit card makes it simple for guests to take advantage of the full suite of fuel savings programs or simply take advantage of the one that fits their lifestyle and needs.”
Customers pick up the card in store and follow the directions on the back to register online. They can use the RaceTrac Rewards + Debit card as a loyalty card to earn rewards on every purchase with RaceTrac’s free Fuel Rewards enrollment, or they can activate the card with a debit account to save an additional seven cents per gallon at the pump.
To activate the additional Fuel Savings Trio programs, customers can upgrade to a premium rewards membership as a RaceTrac Rewards VIP member for $2.49 per month to save an additional 10 cents per gallon on the first 40 gallons and three cents per gallon thereafter with each fuel purchase every month, along with receiving various coupons and promotions on RaceTrac products in-store. To maximize savings, members can tap the RaceTrac Fuel Reward tile in their RaceTrac Rewards app before they enter their Rewards information at the pump to redeem points for the additional 10 cents off.
Customers may choose which program to enroll in based on what fits their lifestyle, selecting one, two or all three programs for maximum savings.
Atlanta-based RaceTrac operates more than 560 convenience stores in Alabama, Georgia, Florida, Louisiana, Mississippi, Texas and Tennessee.