NEW YORK — Red Bull Summer Edition, RXbar and White Claw Hard Seltzer were among the brands Nielsen named as its Top 25 Breakthrough Innovation winners for 2019.
The New York-based global measurement and data analytics company has been conducting the awards for nearly a decade to recognize innovation and global success within the consumer packaged goods (CPG) space.
The process involved reviewing nearly 45,000 CPG product launches that were introduced to the market in 2017.
Products on the list were required to reflect strong and distinct qualities, such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target. This year’s analysis was run by BASES, the product innovation discipline within Nielsen.
The 2019 winners were:
- Arm & Hammer Clump & Seal Slide
- Baby Dove, Unilever
- Bubly Sparkling Water, PepsiCo
- Caulipower, Caulipower LLC
- Dave’s Killer Bread, Bagels, Flower Foods
- Devour, The Kraft Heinz Co.
- Dunkin’ Donuts Bottled Iced Coffee, The Coca-Cola Co.
- Flonase Sensimist Allergy Relief, GSK Consumer Healthcare
- Harry’s, Harry’s Inc.
- Herbal Essences, bio:renew, Procter & Gamble
- Just Crack an Egg, The Kraft Heinz Co.
- Just for Men Control GX, Combe Inc.
- Kinder Joy, Ferrero
- Lamb Weston Grown in Idaho
- L’Oreal Paris Voluminous Lash Paradise, L’Oreal Paris
- Lay’s Poppables, Frito-Lay North America
- Maui Moisture, Johnson & Johnson
- Mtn Dew Dew-S-A, PepsiCo
- Oui by Yoplait, General Mills
- Parodontax, GSK Consumer Healthcare
- Red Bull Summer Edition, Red Bull North America
- Rtiz Crisp & Thins, Mondelez International
- RXbar, RXbar
- White Claw Hard Seltzer, Mark Anthony Brands Inc.
- Xyzal, Sanofi
“Consumers encounter more than 30,000 new products every year, creating a fierce competition to capture the hearts and wallets of consumers,” said Jenny Frazier, senior vice president of Nielsen BASES. “With this much new news in the marketplace, there’s never been a more important time for manufacturers to find breakthrough success. The Nielsen BASES Top 25 Breakthrough Innovation list celebrates the absolute best of what brand innovators do to drive growth and show us all what is possible when we pair a great idea with a great product and great activation.”