General Merchandise/HBC

SAS Hosting Virtual Trade Show

Gives retailers seven-week buying opportunity

GRAND RAPIDS, Mich. — S. Abraham & Sons Inc. (SAS) is hosting its 35th annual Vendor Exhibit and Trade Show and its first Virtual Trade Show (VT$). “Blueprint for Success: Building Solutions for the Convenience-Store Retailer” is the theme for 2021.

Retailers will have a seven-week buying opportunity from Jan. 11 to Feb. 26 to place orders 24/7 on The Marketing Arm Trade Show portal.

Grand Rapids, Mich.-based SAS will place vendor presentations, videos and images on the portal for ease of item recognition and knowledge, it said. Retailers, manufacturers and broker partners can schedule live video meetings to see and understand the newest industry trends, new items, foodservice programs and retailer merchandising ideas

With more than 2,700 items and 350 new items, retailers can find merchandising categories to meet consumer demand. Retailers can elevate their fresh coffee offerings with SAS private-label program, Beantown Coffee. SAS proprietary brand Fruitridge Farms is a solution for freshly made sandwiches, salads and baked goods. SAS Roller Grill program offers a variety of options such as Nathan’s Famous Hot Dogs, Johnsonville, Tornados, Don Miguel and Bahama Mama.

And coming soon is a new look and name for SAS’s Hot Off the Grill program for the the roller grill season.

SAS and its parent company, Imperial Trading Co., provide marketing, distribution and technology solutions to convenience retailers. Their service area extends from the U.S. and Canadian border to the Gulf of Mexico where they service more than 5,000 retail locations. Imperial Trading has six distribution centers serving 17 states, with headquarters in Elmwood, La.

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