NEW YORK — The winners of Newsweek and BrandSpark’s 14th annual Best New Products Awards indicate that health, well-being and better-for-you products—including in the food and beverage, beauty, health, personal care and household categories—are a top priority for Americans.
The 61 winners were determined by more than 11,000 Americans who participated in the BrandSpark American Shopper Study. Product appeal, repurchase intent and product superiority were taken into consideration.
According to the national survey, 73% of household shoppers declared they like trying new products, and 51% reported they “actively look for products that are new and different.”
Check out some of the best new products available in the convenience-store channel ...
Karma CBD Water, which won the CBD beverage category, contains 25 milligrams of CBD per bottle and has push-caps that ensure its blend of CBD distillate, adaptogens and vitamins don’t deteriorate in the water like traditional premixed CBD drinks, but instead are delivered at peak potency.
Flavors include Watermelon Dragonfruit, Cranberry Lime, Lavender Orange, Blueberry Yuzu and Blood Orange Papaya.
The keto cookie category winner, Enlightened Ready-to-Bake Cookies, has 2 grams of net carbs and 100 calories per cookie. The cookies have no added sugar and can be baked and ready to eat in minutes.
Enlightened Ready-to-Bake Cookies are available in Chocolate Chip, Double Chocolate and P.B.
Immune Support Supplement
Nature’s Way Sambucus Relief Gummies are made with South African geranium root extract, black elderberry extract, Vitamin C and Zinc.
According to Nature’s Way, the supplement works to provide immune support to reduce the duration and severity of minor nasal, throat and chest irritations and occasional coughs.
CBD Living Lotion is the winner of the CBD topicals category and is available in Unscented, Lavender, Eucalyptus, Amber Bergamot and Coconut Lime.
Toronto, Ontario-based BrandSpark International is a research and consulting firm that provides organizations with brand positioning optimization and brand strategy. BrandSpark provides the research behind the Best New Products awards credentials and has access to the underlying data over more than 15 years in both Canada and the United States.