Seventy-nine percent of household shoppers said they like trying new products, according to a national survey by BrandSpark International and Newsweek, which on Monday unveiled the winners of the 16th annual Best New Product Awards.
This year’s 88 winners were selected from 88 categories, including products in food and beverage, health, personal care and home goods. More than 12,000 Americans participated in the national survey and winners are 100% consumer voted.
"Every year we see brands leveraging their wins across all channels, such as e-commerce and social media, and we see this directly and positively affect their sales because leveraging the Best New Product Awards credential delivers a proven return on investment," said Kim Diamond, vice president of the Best New Product Awards.
Be sure to check out some of the best new products available in the convenience-store channel...
In the iced coffee category, Maxwell House Iced Caramel Latte with Foam Instant Coffee Drink Mix is the winner. The iced coffee includes the choice of artificially flavored caramel or vanilla. The all-in-one iced latte instant coffee comes in packets for convenience.