BrandSpark Unveils 2024 Best New Product Awards

Seventy-nine percent of household shoppers said they like trying new products, according to a national survey by BrandSpark International and Newsweek, which on Monday unveiled the winners of the 16th annual Best New Product Awards.

This year’s 88 winners were selected from 88 categories, including products in food and beverage, health, personal care and home goods. More than 12,000 Americans participated in the national survey and winners are 100% consumer voted.

"Every year we see brands leveraging their wins across all channels, such as e-commerce and social media, and we see this directly and positively affect their sales because leveraging the Best New Product Awards credential delivers a proven return on investment," said Kim Diamond, vice president of the Best New Product Awards.

Be sure to check out some of the best new products available in the convenience-store channel...

The Gatorade Fast Twitch includes 100% daily value for vitamins B6 and B12. The winner of the energy drink category has zero grams of added sugar and 200mg of caffeine.

Werther's Salted Caramel Creme Soft Caramels are made with real butter, fresh cream, white and brown sugars and a pinch of salt. The winner of the candy category includes a salted caramel creme filling. 

Tic Tac Strawberry & Cream flavored mints are this year's winner of the mints category, featuring a mix of  sweet and creamy strawberry flavors.

This year's winner in the soft drink category is Dr. Pepper Strawberries & Cream. Ingredients include 39 grams of sugar with zero grams of fat. 

This year's list of winners includes Hershey's Plant-Based Extra Creamy with Almonds and Sea Salt. The vegan plant-based oat chocolate bar includes almonds and sea salt.

Kettle’s new line of air-fried chips was a winner in the chip category this year. The Kettle Brand Air Fried Chips features three  flavors: jalapeño, Himalayan salt and sea salt & vinegar, with 30% less fat.

In the iced coffee category, Maxwell House Iced Caramel Latte with Foam Instant Coffee Drink Mix is the winner. The iced coffee includes  the choice of artificially flavored caramel or vanilla. The all-in-one iced latte instant coffee comes in packets for convenience.