General Merchandise/HBC

Pickle Juice Partners With AATAC

Distribution deal will drive growth, combat supply chain issues
pickle juice

MESQUITE, Texas The Pickle Juice Co. LLC has formed a partnership with the Asian American Trade Associations Council (AATAC) to distribute Pickle Juice, a product aimed at preventing dehydration and muscle cramps and to help with recovery post-exercise. AATAC is one of the nation’s largest associations of convenience stores, gas stations and general retail outlets, representing more than 80,000 locations.

AATAC has been an important part in launching new products into the convenience and general retail channels, it said. Through this partnership, Pickle Juice will have an opportunity to reach a larger market and range of consumers, it said. The brand has been focused on combating recent supply chain issues, it said, and its next step in its strategic growth planning hinges on increasing distribution.

Pickle Juice is already available through distributors McLane, HT Hackney, DPI MTC and at Walmart and Amazon.

“We are excited for our partnership with AATAC and are confident that our brand will be a valuable partner for the organization,” said Blake Boulton, director of sales and marketing for Pickle Juice, based in Mesquite, Texas. “This partnership is just one way to highlight our strategic growth plans in order to expand product distribution.”

Made up of a proprietary grain and a blend of vinegar, vitamins and minerals, Pickle Juice works to block nerve signals that cause cramping, according to the company. Pickle Juice is available in 1-gallon extra-strength Pickle Juice, 16-ounce Pickle Juice Sport, 8-ounce Pickle Juice Sport, 2.5-ounce Pickle Juice Shot and more.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

General Merchandise/HBC

Theme of This Year’s Kwik Trip Holiday Sweater: Glazers

Matching beanie also among seasonal merchandise from convenience-store chain


Tobacco Plus Forum: How to Keep Up in a Changing Environment

Category managers, industry experts share insights at annual meeting


Kwik Trip Adding Self-Checkout to All New Locations

Stations will not be added to existing convenience stores


More from our partners