DALLAS and BOSTON -- Koupon Media, a mobile-offer platform, and GasBuddy, a technology company providing consumers with a way to find, purchase and save money on gasoline, recently forged a partnership to deliver targeted, personalized mobile coupons to GasBuddy’s community.
In addition to finding the best deals on fuel, consumers will have access to discounts and offers from their favorite brands and retailers in the GasBuddy app, powered by Koupon Media.
“Encouraging customers to walk from the pump into the convenience store presents an immense opportunity,” said Bill Ogle, CEO of Koupon. “Marrying fuel discounts and offers with location targeting provides the ultimate platform for brands and retailers to drive sales while helping customers save money.”
GasBuddy will integrate Koupon’s mobile platform directly into its app via a new coupon section where consumers can search for additional discounts and deals at nearby convenience stores based on where they fill up. Brands and retailers participating in the Koupon Offer Network or using the Koupon Platform can select to have their offers displayed within the app and target consumers who already are on the path to purchase.
“Gas stations have been increasing their offering and are becoming more of a destination for items other than gas. The convenience store foodservice is a $61 billion industry, making it the second largest retail host foodservice category behind supermarkets,” said Walt Doyle, CEO of GasBuddy. “We found that GasBuddy users convert at a 6% higher rate from canopy to store than the industry average. We’re dedicated to continue working with retailers and partners like Koupon Media to increase that number and turn pump traffic into more store traffic.”
Dallas-based Koupon’s platform powers mobile offers for more than 43,000 retail locations and consumer packaged goods (CPG) brands, delivering more than 500 million offers since its founding. In 2015, the Koupon Platform drove more than 10 million store trips leading to $100 million in value for brands and retailers, it said.
Boston-based GasBuddy connects more than 60 million users to fuel pricing information, as well as reviews of gas-station amenities and services. The app and website offer real-time fuel prices at more than 140,000 fuel retailers in the United States, Canada and Australia.