Technology/Services

Gulf Oil Selects DataMax as Preferred Partner

Tech firm providing two backoffice software choices to brand's retail network

FRAMINGHAM, Mass. -- Gulf Oil LP has selected DataMax Group Inc. as a preferred vendor partner to provide backoffice software.

Gulf Oil (CSP Daily News / Coinvenience Stores / Gas Stations)

Gulf Oil's network of preferred vendors gives Gulf dealers access to exclusive programs and pricing. Gulf Oil distributes motor fuels through a network of more than 2,500 gas stations, 12 proprietary oil terminals and more than 130 other supply points. The Framingham, Mass.-based company also supplies gasoline, heating oil, diesel fuel, jet fuel and kerosene through its terminal network.

Round Rock, Texas-based DataMax's backoffice software solutions are Envoy 8 for convenience-store chains, and Storeworks for single-site users. Both solutions manage all aspects of fuel and merchandise retailing for convenience-store retailers, and produce continuing success to the largest oil companies in the world, as well as single-site users

Envoy 8 is the latest version of DataMax's Envoy Global Retail Manager (GRM) convenience-store backoffice software. It centrally controls every aspect of retail operations from a home office while automating the daily books and store paperwork and store management operations. Envoy also supports advanced features such as automated suggested reordering, EDI ordering, rules-based user-defined exception notifications and reporting, user-defined store daily task list, drill-down reporting, pivot reporting, custom report designer, automatic point-of-sale (POS) polling to support real-time data and business intelligence.

The Storeworks Convenience Store Back Office System provides a feature set similar to Envoy, but tailored to the requirements of smaller operators. Small chains that do not require complete central office control, but still require centralized pricebook and centralized reporting may also add Storeworks HOS to accomplish both goals.

Both Envoy 8 and Storeworks are highly configurable in order to address the unique needs and business models of each customer, and they interface with virtually any POS.

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