RAPID CITY, S.D. -- Gilbarco’s EMV (Europay, Mastercard and Visa) and Applause TV media solutions will soon be the new standard forecourt infrastructure at Moyle Petroleum locations. The upgrades are meant to increase store traffic and mitigate fraudulent transactions at the dispenser.
Moyle Petroleum operates 41 corporate convenience-store locations in the Western United States under the Common Cents brand. It also provides fuel and related services to many other fuel merchants in Idaho, South Dakota, Nebraska, Utah and Wyoming.
“We are excited to bring the Applause consumer engagement technology across all of our locations. It will certainly boost our business inside the store,” said Jonathan Kemp, information technology systems manager for Moyle. “We also look forward to protecting our customers’ credit and debit cards from fraud with the additional security of EMV on the forecourt. Upgrading to EMV inside the store was a pretty painless process and aligns with our mission, while giving us a competitive edge.” Moyle already uses Gilbarco’s Passport point-of-sale system in stores.
Mark Williams, Gilbarco’s VP of marketing for North America, said consumer expectations have pushed retailers to focus on EMV. “Consumers are starting to expect EMV payment acceptance, and leading retailers like Moyle are listening and rapidly enabling EMV inside the store. Given growing consumer expectations around EMV, we expect to see EMV 'turn on' at the fuel dispenser rapidly as well as when the software is available later this year. Retailers are anxious to retain their security-conscious customers, who understand that fraud will be highest at those sites that haven’t yet upgraded.”
Applause TV can be factory-installed to support media in Gilbarco’s new Encore 700 S dispensers or in FlexPay II retrofit kits for existing Encore 300, 500 or Advantage models. It leverages the same communications equipment required for EMV.
Greensboro, N.C.-based Gilbarco Veeder-Root is a technology provider for retail and commercial fueling operations offering solutions from the forecourt to the convenience store and head office. For more than 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. Major product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems and nozzles.
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