The LIFT Station is connected to the POS cash register system. When an item is scanned, the platform identifies the best upsell offer based on the promotional calendar, daypart, weekpart, profitability and natural purchase affinity. LIFT then displays a digital ad on a shopper-facing LCD flat screen and a selling script on a cashier-facing touchscreen. [image-nocss] The LIFT Station tracks and reports key metrics on cashier performance and offer effectiveness.
"The LIFT Station has allowed us to upsell to more shoppers using the right message and cashier selling script," said Greg Parker, CEO of The Parker Cos., Savannah, Ga. "We have seen a dramatic change in cashier performance and a significant increase in in-store sales."
Doug Kruep, CEO and founder of LIFT, said, "We are excited to introduce this game-changing solution to the c-store industry. Retailers are looking to grow sales by being more shopper-relevant and the LIFT Station helps them do that like never before."
He added, "When an item is scanned at the checkout counter, the LIFT Station performs real-time analytics, displays the most relevant upsell offer to the shopper, and displays a selling script for the cashier. Today, cashiers upsell to fewer than 10 out of 100 shoppers; with the LIFT Station, they can literally present an offer to every shopper."
LIFT Retail Marketing Technology, headquartered in Atlanta, is an innovator in interactive suggestive selling POS technology.Parkers Cos. is a network of more than 20 Parker's Convenience Stores and Parker's Market Urban Gourmet stores in six counties throughout Georgia and South Carolina.The company also includes an oil jobbership, which distributes branded fuels to dealers throughout the Southeast. Other company businesses include Spin City laundromats and Urban Attic self-storage facilities.
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