ARLINGTON, Texas -- Convenience-store technology provider The Pinnacle Corp. has launched Affiniti, its new mobile app platform for consumer-facing and corporate solutions for c-store retailers nationwide.
Affiniti mobile solutions include a consumer app to drive loyalty and extend retailers’ reach as well as a corporate app to enable retailers to take backoffice business intelligence “on the road.”
“Through partnership and collaboration with clients, Pinnacle created a mobile platform with the flexibility, ease and control that retailers demand,” said Melissa Fox Hadley, director of product management at Pinnacle. “The consumer and corporate apps are built in a way that enable us to continually expand the feature set and add incremental value for all clients, without having to retrofit each individual client’s app, so they can start taking advantage of new features immediately.”
“We’ve been extending Pinnacle products with mobile solutions as far back as 2008,” said Drew Mize, president of Pinnacle. “The landscape and technologies have certainly improved over time, and we are delighted to announce our new Pinnacle Mobile Platform consumer-facing solutions to the market, which will be the basis for incremental mobile offerings into the future.”
Arlington, Texas-based Pinnacle provides automation technology to the rapidly evolving convenience-store and petroleum industries. It delivers products that automate the broad spectrum of c-store operations and supply-chain management of fuel operations. Pinnacle’s products and services are used daily in thousands of convenience stores to automate store operations, and by fuel marketers to manage fuel delivery.
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