ATLANTA -- Ricker Oil Co., Open Pantry Food Marts of Wisconsin Inc. and Tri Star Energy's Daily convenience stores have signed agreements with LIFT Retail Marketing Technology Inc. to provide its LIFT Station, a new suggestive selling point-of-sale (POS) technology. It displays for shoppers the best upsell offers based on what they are actively buying.
"We see a terrific opportunity to offer our customers more of what they want," said Quinn Ricker, president of Ricker Oil Co., Anderson, Ind. "The LIFT Station will also allow us to better deliver on our promise of fast, friendly [image-nocss] customer service," added Jay Ricker, chairman of Ricker Oil and former chairman of the National Association of Convenience Stores (NACS).
"We are excited to be implementing this innovative technology," said Robert Buhler, president and CEO of Open Pantry, Pleasant Prairie, Wis. "We have always prided ourselves in being an early adopter of technology-based solutions--like our Ring Thing loyalty program. The LIFT Station will help promote this program and enhance our customer experience through greater participation."
And Steven Hostetter, CEO of Tri Star Energy, Nashville, Tenn., added, "The LIFT technology allows us to deliver stronger consumer value to every customer visiting our stores. It blends well with other targeted technology we have recently adopted. We believe it's a great solution to an age old puzzle, and we are looking forward to full deployment in 2011."
The LIFT Station is connected to the point-of-sale cash register system. When an item is scanned the platform identifies the best add-on offer based on the promotional calendar, day-part, week-part, profitability, and natural purchase affinity. The LIFT Station then displays a digital ad on a shopper-facing LCD flat screen and a selling script on a cashier-facing touch screen. The LIFT Station tracks and reports key metrics on cashier performance and offer effectiveness.
"These convenience store operators are leaders in their respective markets, and we are glad to be installing the latest generation of our LIFT Station. They understand the importance of improving in-store margin with effective upselling. The LIFT Station helps operators by telling cashiers exactly what to say to up-sell each transaction," said Doug Kruep, CEO and founder of LIFT. "When an item is scanned at the checkout counter, the LIFT Station performs real-time analytics, displays the most relevant up-sell offer to the shopper, and displays a selling script for the cashier. Retailers can literally present an offer to every shopper."
Atlanta-based LIFT Retail Marketing Technology is a leader in integrated suggestive selling POS technology.
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