WAWA, Pa. -- Wawa Inc. is using Znode Inc.'s Znode Storefront to present customized web pages to customers based on their geographic location and past purchase history, Dennis Egen, vice president of information technology at the Archer Group, a technology consulting firm that deployed Znode Storefront for Wawa, told Internet Retailer magazine.
"If someone comes to the Wawa site from the Philadelphia Inquirer's newspaper site, we could run a promotion specifically for people in Philadelphia related to Wawa's stores there," Egen said.
Presenting customized [image-nocss] pages catering to customers' interests in popular products like its coffee packs and gift cards, for which Wawa has seen strong online demand, keeps customers coming back online to make purchases and gives the retailer a chance via the site to promote popular in-store products like Hoagie sandwiches, he said.
Columbus, Ohio-based Znode is a technology company that designs products intended to improve all aspects of online commerce: store development, sales analytics and the shopper experience.
Wawa, headquartered in Wawa, Pa., operates 570 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.
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