Opportunities in a Recession

Mitch Morrison, Vice President of Retailer Relations

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Twenty-year lows in consumer confidence, more than a half-million jobs lost in November—the highest in more than three decades—and a nation mired in recession.

The good news? The convenience channel has something that seems to be recession-proof: tobacco.

Yes, people of certain faiths and lifestyles avoid all tobacco products. But this health-averse category could be the cure for what is expected by all accounts to be a most challenging year.

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