The Storm Breaks

As economic freefall slows, retailers refocus on convenience.

Samantha Oller, Senior Editor/Fuels, CSP

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Most retailers participating in the 2009 Outlook Survey believe the economy has hit bottom. More than half expect “some improvement” to conditions in 2010, and 30.2% expect more of the same. Meanwhile, more than 7% see “great improvement” coming.

Close to 9% of respondents for this year’s survey rated current business  conditions as “poor.” It’s a marked improvement from 2008, when nearly 20% of participants rated conditions “poor,” and one-fifth anticipated a decline in conditions.

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