Retailer News

RaceTrac Launches New Franchise Program

C-store retailer targeting central Florida market
Photograph courtesy of RaceTrac Petroleum

ATLANTA RaceTrac Petroleum Inc. has launched a new franchise program. RT Franchising Inc. is seeking experienced, qualified candidates for franchise opportunities in Clermont, Mount Dora and DeLand, Fla., the convenience-store retailer said.

The chain has operations in central Florida spanning three decades and more than 170 locations statewide. Three RaceTrac stores in Clermont, Mount Dora and DeLand are immediately available as franchise opportunities for qualified entrepreneurs. RaceTrac franchise owners will benefit from the brand’s conveniently located stores, comprehensive training program and proven experience in marketing, operations and merchandising, the company said. In addition, franchise owners will be able to take advantage of the company’s strong brand reputation and presence in the central Florida region.

"As a pioneer and trusted leader in the convenience-store industry, RaceTrac has prided itself in delivering a top-tier guest experience since 1934," said Natalie Morhous, newly appointed president of Atlanta-based RaceTrac. "Now, in our 85th year, we are capitalizing on our conveniently located stores and expertise in fuel and merchandise retailing to recruit and support qualified entrepreneurs in central Florida. We look forward to working with franchise owners on this exciting new business opportunity.”

The three modern stores offer customers Swirl World frozen dessert stations; large coffee areas with a new freshly ground, freshly brewed Crazy Good Coffee experience; a shoppable layout; ample seating; and free Wi-Fi. Each store has average fuel gallon sales nearly three times the NACS industry average, RaceTrac said. The industry average is 143,800 per store per month for 2017, according to the NACS State of the Industry report.

Potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000, the company said. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million. Figures vary depending on the size of the store, store location and equipment costs.

RaceTrac (No. 16 in the Top 40 update of CSP’s2018 Top 202 ranking of convenience-store chains by number of retail outlets), which celebrates 85 years in business this year, operates more than 500 c-stores in Georgia, Florida, Louisiana and Texas. In 2018, it expanded into Tennessee and opened its 500th location, in Hapeville, Ga.

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