Snacks & Candy

Mars Wrigley Adds Snickers White to Permanent Lineup

Candy is one of several white chocolate varieties from the company
Photograph courtesy of Mars Wrigley

HACKETTSTOWN, N.J. —Mars Wrigley is launching a permanent addition to its candy lineup.

The Snickers White candy bar—which features the peanuts, nougat and caramel of a traditional Snickers bar but is covered in white chocolate—is returning to shelves for good in January.

"We received a resounding positive response from fans when we launched Snickers White as a limited-edition offering last year," said Josh Olken, brand director for Snickers. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic Snickers for more fans to enjoy."

The bar will be available in a single size (1.41 ounces) and a share size (2.84 ounces). Other white chocolate items from the Hackettstown, N.J.-based candy company include M&M’s White Chocolate, M&M’s White Chocolate Peanut and Twix White Chocolate.

Mars Wrigley is a unit of Mars Inc., McLean, Va.

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