Snacks & Candy

Rip Van Launches at 500 Cumberland Farms Stores

Better-for-you snack company continues to expand distribution
Rip Van Wafel
Photograph courtesy of Rip Van

NEW YORK — Rip Van revealed that two Rip Van Wafel flavors, Dutch Caramel Vanilla and Snickerdoodle, will be carried at 500 Cumberland Farms stores across eight states.

“We are thrilled to be part of the Cumberland Farms family, bringing healthy, convenient, low-sugar and delicious snacking to this venerated and highly successful retailer,” said Jim Low, president of Rip Van.” Working with the great people of Cumberland Farms has been a pleasure and we look forward to our ongoing partnership as we continue to broaden and expand our aggressive retail distribution strategy.”

Cumberland Farms, part of EG America, held a coffee bar promotion that offered customers a free cup of coffee with a Rip Van Wafel purchase through Feb. 22. Now, the snack is available on shelves for purchase.

Rip Van began in 2012 when founders Rip Pruisken and Marco De Leon launched the healthy snack brand out of their college dorm room. The company's first product was Rip Van Wafels and has since launched Rip Van Wafers. The company expects to add more product lines this year. Rip Van is sold at Whole Foods, Albertsons, Costco, Sprouts, Meijer, Starbucks and other retailers nationwide.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Looking Up: Limited-Time Offers on the Rise

These deals continue to grow in all mealparts, Technomic reports show

Company News

Knowing Growing: QuikTrip Flexes in 2023

C-store chain celebrates 1,000th opening, opens 13th medical clinic, more

Foodservice

Get Creative in Foodservice to Thrive in 2024, Technomic Says

Report: Operators must lean into tech, menu and service innovation, take advantage of existing ingredients and resources

Trending

More from our partners