Snacks & Candy

Whatchamacallit Unveils the Whozeewhatzit

Candy bar line extension to launch in February
Photograph courtesy of the Hershey Co.

HERSHEY, Pa. — The Whozeewhatzit is coming. The Whatchamacallit brand's first new line extension in a decade “takes wacky, crazy, crunchy and chewy to a new level,” according to the Hershey Co. The new bar, which has an added peanut butter creme layer and rice crisps all covered in chocolatey candy, will be available nationwide starting February 2021.

Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar with a prize of $5,000 and a year's supply on the line. After more than 43,000 entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.

"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit brand manager. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit."

Whozeewhatzit bars will launch in a 1.5-ounce standard size (suggested retail price $1.11) and a 3-ounce king size (SRP $1.66) at retailers nationwide.

The Hershey Co. is based in Hershey, Pa. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including iconic brand names such as Hershey's,  Reese's, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and more.

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