When it comes to cravings, most consumers are dreaming of items they describe as comfort food. However, it’s not just cheesy, gooey dishes that have Americans beelining for the nearest dining destination. About 55% of baby boomers say they typically crave fresh foods. And more than half of 18- to 34-year-olds say savory is a craveable descriptor.
Which words best describe the foods you typically crave?
Source: Technomic Consumer Brand Metrics
Base: 1,002 consumers, 18 and up; multiple choices allowed