Maverik’s Bonfire Grill concept features an open preparation area for customers to see their food in the making. The Salt Lake City-based chain’s menu includes fresh, made-to-order burritos, sandwiches, pizzas, cookies and coffee blends from around the world—but it’s the baked goods that consumers crave the most. Nearly 11% deemed the brand’s baked products as craveable, the highest of any of its food items. Some of these include its Bonfire Cookies in Reese’s Peanut Butter, Lemon Poppy, Blueberry and Triple Chocolate Chip flavors. “The best crumb doughnuts I’ve ever had, plus really good cinnamon rolls,” said one consumer.
The chain’s hot dogs were deemed the second most craveable item. Maverik offers Bahama Mamas, a German-style smoked sausage, on the roller grill. “They are the only place that has our favorite Bahama [Mama] wrapped in like a dough,” said one consumer.