DALLAS--7-Eleven Inc.'s Halo 3 videogame promotion ran into some delivery snafus, said GameSpot.com. 7-Eleven spokesperson Margaret Chabris told GameSpot that the company's distributor mistakenly sent out part of its allocation of games using second-day delivery instead of overnight express.
The vast majority of participating stores received their copies as planned, she said. About half of the company's stores were involved in the Halo 3 promotion.
The Dallas-based retailer offered thousands of Halo-themed prizes including the [image-nocss] grand prize, a virtual part in "Halo Wars," the upcoming videogame by Ensemble Studios based in the Halo universe. The promotion was sponsored by Mountain Dew, Frito-Lay, Microsoft and Bungie Studios, which developed the game. Other prizes included the Legendary Edition of the game, Limited Edition Halo 3 Xbox 360 consoles, Limited Edition "Halo 3" wireless controllers and 5,000 Halo 3 t-shirts. Retail value of prizes exceeds $300,000.
Participating 7-Eleven stores accepted pre-orders for the Halo 3 standard game at $59.99 where available, and sold the game in stores starting at 12:01 a.m. September 25, hours before most retailers typically open their doors.
It also offered three collectible 22-oz. Slurpee cups with exclusive 3D graphics; Mountain Dew Game Fuel Slurpee drinks, billed as "Dew with an invigorating blast of citrus and cherry flavor" and created especially for the Halo 3 game promotion, is available exclusively at 7-Eleven during September before the national launch of Mountain Dew Game Fuel; special-edition Mountain Dew Game Fuel aluminum bottle designed by Bungie Studios, along with a 20-oz. bottle are also available exclusively at 7-Eleven in September; and single-serve Doritos feature special Halo 3 packaging.
Chabris told CSP Daily News that the chain is looking at tie-ins with other games in 2008."
We did some research early last year of our core customers, mostly male 18 to 34, she told GameSpot. And asked what they liked to do best with their leisure time. Without a doubt, the top three responses were movies, sports, and computer and video games.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.