STOWE, Vt. -- Summus Works Inc. said that it is placing its ads in the flex-fuel marketplace. The initiative will combine the capabilities of the company's horizontal media platforms with its satellite broadcast affiliate program to foster strategic partnerships with industry leaders in developing high-traffic fuel retail locations.
The deployment of Summus Works' digital signage technology at retail fuel distribution centers carrying E85 in high-traffic locations reflects market research of both the expanding flex-fuel market and consumer trends, the [image-nocss] company said. The digital signage is in the form of flat-screen TVs with technology that will broadcast custom ad content amid consumer-oriented segments from the company's outdoor sports and lifestyle productions. Partnering gas stations and national, regional and local advertisers will have the opportunity to place their ads in the programming, as well.
Our target customer base is already frequenting high-traffic gas stations that do, or will inevitably carry alternative fuels in the not-so-distant future. Ad placement and our cross-marketing opportunities in such high-frequency locations, reaching targeted consumers, is a sound allocation of our technology, said Dan Burgess, president of the Stowe, Vt.-based company.
We are willing to establish strategic partnerships with stations that don't carry E85, but company research has demonstrated that our most receptive target audience is already contemplating, if not converting to alternative fuel solutions, Ian Lamphere, director of Summus Works, told CSP Daily News.
Summus Works is an outdoor sports multimedia holding company with interests in outdoor sports, retail, e-tail, print, web, TV and film. Its subsidiaries include RSN broadcast affiliates Stowe TV-10; Adirondack TV-33 in Lake Placid, N.Y.; Winter Park TV-18, Winter Park, Colo.; and and Steamboat TV-18, Steamboat Springs, Colo.; as well as High Angle Media, a video production company; BCTV, the outdoor adventure TV series; Stockli Ski USA, the exclusive U.S. distributor of Stockli Skis; Lisker of France USA, the exclusive U.S. distributor of Lisker technical ski and snowboard wear and accessories; and N'East magazine, an outdoor sports lifestyle magazine.
Portland, Maine-based RSN is a national cable TV and web network that specializes in region-specific content for outdoor enthusiasts. RSN Television distributes programming through the RSN Affiliate Network to more than 100 mountain communities and destination areas nationwide.
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