Casey’s Launches Loyalty Program With Charitable Twist

Customers can redeem points by donating to a local school of their choice
Photograph courtesy of Casey's General Stores

ANKENY, Iowa Casey’s General Stores has officially launched Casey’s Rewards, its first loyalty program, with the ability for members to earn points on everyday purchases and redeem them for "Casey’s Cash" or fuel discounts or donate them to a local school of their choice.

Casey’s Rewards enables customers to earn and track points on eligible purchases any way they shop at Casey’sin-store, online, at the pump, or over the phone. As soon as customers earn 250 points, they can redeem them in a variety of ways, including converting points into Casey’s Cash, which can be used to pay for items inside the store, redeem points for cents off of fuel or turn points into a donation to a school.

“We’re so happy to make Casey’s Rewards available to our guests and even more excited about the good we’ll be able to do together in our communities,” said Chris Jones, chief marketing officer and senior vice president of Casey’s. “In addition to the benefits of special offers and earning points, the school donations that guests choose will have a far-reaching impact across the country.”

Members will earn 10 points for every full $1 spent on eligible purchases in-store, online or over the phone. At the pump, they will earn five points for every full gallon of fuel purchased. And, for every 10 large pizzas they purchase, they will get one free.

At the center of Casey’s Rewards is an updated Casey’s app, capable of tracking points and pizza purchases. In addition to being the easiest way to order Casey’s pizza, the app gives customers access to special offers and discounts on the things they buy every day. Customers can also use their phone number to earn points in-store, at the pump or when they call to order.

To celebrate the launch of Casey’s Rewards, Casey’s is giving more than $50,000 in donations toward local schools for their usewhether it’s to restock school supplies, pay off student lunch debt or update classrooms.

“Being rooted in the communities that we call home has been a pillar for Casey’s since day one. With the launch of Casey’s Rewards, we’re thrilled to be getting our guests involved in directing donations to schools through Cash for Classrooms, and our additional donation of over $50,000 to schools will help kick things off,” said Jones.

Casey’s will be giving an initial donation to 16 schoolsone in each of the states where it operatesas part of the launch of Casey’s Rewards. When customers sign up for Casey’s Rewards, they’ll be able to select a local school they would like to support through Cash for Classrooms. Those schools that are selected will be eligible for a chance to receive up to $5,000 and a pizza celebration. In order for customers to help their school earn an initial donation from Casey’s, they must select their preferred school in Casey’s Rewards by Feb. 14, 2020, at 11:59 p.m. Central Standard Time.

Ankeny, Iowa-based Casey's General Stores is a Fortune 500 company operating more than 2,100 convenience stores in 16 states. Founded more than 50 years ago, Casey’s is No. 4 in CSP’s 2019 Top 202 ranking of c-store chains by number of retail outlets, and the fifth-largest pizza chain in the United States. Customer offerings include pizza, doughnuts, other assorted bakery items and, at select stores, Casey's made-to-order sub sandwiches and salads.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries


More from our partners