DataWeave, PriceAdvantage Forge Strategic Partnership

Collaboration expands scope of fuel pricing intelligence solutions
priceadvantage dataweave
Logos/PriceAdvantage, Dataweave

DataWeave, a provider of competitive intelligence and digital shelf analytics for retailers and consumer brands, has entered into a strategic partnership with PriceAdvantage, a division of Skyline Products, to provide fuel retailers, convenience stores and gas stations with an advanced fuel pricing intelligence solution.

The partnership with PriceAdvantage marks “a significant step in strengthening our footprint within the North American fuel pricing market,” said Karthik Bettadapura, co-founder and CEO of DataWeave, Bellevue, Washington. “This collaboration signifies our commitment to providing customers with an all-encompassing fuel pricing solution, powered by our first-party fuel pricing data, which is aggregated directly from hundreds of online web sources and mobile apps.”

PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, managing by exception, then automatically post new prices to their point-of-sale (POS) systems, fuel pumps and price signs and then receive price change confirmation in minutes.

“We are delighted to extend a warm welcome to DataWeave as an integration partner, enriching our fuel pricing platform with access to robust competitive fuel pricing data,” said Chip Stadjuhar, CEO of Skyline Products, Colorado Springs, Colorado. “In an industry where even a difference of a few cents in prices can translate to a substantial impact on top-line revenue, DataWeave introduces an unparalleled degree of geographical coverage to fuel pricing across North America. As a platform that remains data agnostic, we are excited about the enhanced opportunities this partnership presents our customers, empowering them to elevate their fuel pricing strategies at scale.”

DataWeave’s integration with the PriceAdvantage fuel pricing platform offers a range of benefits, including:

  • Reliable first-party data at scale: DataWeave’s fuel price data is sourced directly from online web sources and mobile apps, covering a broad spectrum of gas stations and retailers, from major brands to independent retailers, across more than 30,000 ZIP codes, compared to third-party data sources and partial geographical coverage.
  • Timely and fresh pricing data: DataWeave’s data aggregation platform can capture and deliver fuel prices as frequently as every 30 minutes nationwide, the companies said. Due to its integration with the PriceAdvantage platform, users can set rules to automatically update their fuel prices at their POS, pumps and fuel price signs in near-real-time, based on up-to-date competitive data.
  • Off-the-shelf solution for swift and seamless access: DataWeave’s fuel price data is available to be consumed readily on the PriceAdvantage platform, requiring little to no effort in integrations or set up, said the companies. In addition, DataWeave supports customization in the scale, coverage and format of the data to address specific customer needs.

“Accurate data is the cornerstone of any reliable pricing intelligence system,” said Krish Thyagarajan, president and COO of DataWeave. “Our decade-long track record of providing competitive intelligence solutions to global retailers across diverse verticals has uniquely positioned us to bring our unwavering commitment to data quality to the world of fuel pricing. This becomes particularly significant in an industry often characterized by data providers offering synthetic data derived from historical pricing patterns where data gaps exist.”

DataWeave extends potential customers the opportunity to proof-of-concept before signing up, it said

DataWeave is a software-as-a-service (SaaS)-based digital commerce analytics platform that provides competitive intelligence to retailers and digital shelf analytics to consumer brands globally so they can optimize their digital shelf for key performance indicators such as share of search, content quality, price competitiveness and stock availability. DataWeave also provides fuel retailers, convenience stores and gas stations with comprehensive, real-time competitive fuel pricing data.

PriceAdvantage offers a configurable, patented solution that allows fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. It is focused on fuel price management and execution software. Skyline Products produces software solutions and electronic price and transportation signs.


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