Friendly Express Taps PDI for ERP Software

Retailer and sister wholesale company aim to accommodate growth

WAYCROSS, Ga. -- Friendly Express Inc. and Lewis & Raulerson Inc., sister companies based in Waycross, Ga., have selected PDI as their enterprise resource planning (ERP) software provider.

The companies, which have retail, wholesale and fleet divisions, will use several parts of PDI’s expanded solution portfolio, including its retail management, wholesale petroleum, warehouse inventory, card processing, dispatch and in-truck software.

“We are currently implementing an aggressive growth strategy, and we needed a platform that could accommodate that growth in all of our business divisions,” said Danny Smith, president of Friendly Express. “Besides being an industry leader with a great reputation, PDI has the solutions we need to streamline intercompany transactions, reduce duplicative processes and improve visibility across our operation, enabling us to respond to business needs as they arise.”

Friendly Express will also employ PDI’s MarketLink, a product that allows retailers to exchange rebate dollars for sales transaction data with manufacturers. In addition, Lewis and Raulerson will use PDI Petronet, a customer portal that helps businesses better manage their dealer, cardlock, commercial and residential customer relationships in a web-based environment.

“We’re excited to welcome Friendly Express and Lewis & Raulerson to the PDI customer family,” said Jimmy Frangis, CEO of PDI. “Companies’ increasingly sophisticated and complex business models are the reason our ongoing efforts to expand our solution portfolio are so important. Our goal is to fully serve the needs of our entire customer base and ensure their success.”

Friendly Express operates 35 stores in southeast Georgia with plans to complete up to four raze-and-rebuild and two new-to-industry projects this year. It ranked No 174 on CSP's just released 2018 Top 202 list of the largest convenience-store chains in the United States. The sister wholesale company, Lewis & Raulerson, operates in four states—Georgia, Florida, Alabama and South Carolina—and distributes major brand products to more than 250 open dealers.

With its international headquarters in Atlanta and its U.S. headquarters in Temple, Texas, PDI works with convenience-store retailers and petroleum wholesale marketers worldwide with enterprise management software.


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