DETROIT -- Gas Station TV (GSTV) said it will expand in the second quarter to bring on-screen entertainment and information to drivers at gasoline pumps in America's top-three markets.
GSTV's 20-inch LCD screens will be entertaining motorists who pump their gasoline in Chicago, New York and Los Angeles. They will join those in Atlanta, Dallas and Houston.
The company broadcasts content on more than 1,000 screens in major metro areas. By the end of 2007, consumers will be enjoying GSTV on more than 6,000 screens in the nation's [image-nocss] top 10 markets, the company said.
GSTV is an IP-based digital TV network at the pump. Captive consumers are engaged for four-and-a-half minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with select content from the ABC Television Network, as well as local news, weather, traffic, and sports. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.
Unlike TiVo-hindered conventional TV advertising or consumer-controlled messages on the web or mobile devices, gas stations provide a captive audience in a setting where entertainment does not currently exist, but is desired, added the company.
GSTV has attracted such top marketers as Chevrolet, Dodge, Jeep, Progressive Insurance and 1-800 Flowers, it said.
The media world is not changingit has changed. GSTV is focused on creating the kind of engaging environment marketers are craving, David Leider CEO of Detroit-based GSTV.
A recent Nielsen Media Research study found 77% of respondents looked at or listened to GSTV while refueling at stations with the service, according to the company, and 89% intend to watch or listen to it on their next visit. Brand recall was extremely high averaging around 40%, it said.
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