Lula Delivery is changing its name to better communicate its goals and strategy. The newly renamed Lula Convenience aims to be “the operating system of the convenience industry, offering a convenient and unique last-mile delivery solution for stores across the country.”
“Our mission is and always has been to empower convenience retail stores with an all-encompassing platform that connects the world to them,” the company said. “As our vision for the future continued to expand, we too had to evolve our identity to adapt to this growth. The Lula brand should reflect the value we provide to retailers, wholesalers, manufacturers and other stakeholders in the convenience supply chain.
With the new identity, Lula hopes to “usher in a new era of growth and development for the company and for the industry.
“With a strong emphasis on the convenience industry as a whole rather than just delivery, our aim is to embrace the very industry we are helping to change as our own single, sovereign parent company.”
In 2023, Lula Convenience will expand its partnerships with convenience wholesalers to a national level, the company said. The service also wants to partner with global consumer brands and manufacturers “to provide new ways for brands to promote products and engage with e-commerce shoppers.”
“Through partnerships and integrations with major point-of-sale (POS) technology providers, one of our core priorities will be to maximize inventory and order efficiency in Lula Stores while reducing missed orders and cancellations.”
Based in Philadelphia, Lula Convenience’s platform offers a 0% commission experience for merchants and allows companies to deliver their store’s items through Uber Eats, DoorDash, Postmates, Grubhub and other marketplaces directly to customers, the company said.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.