Moment of Truth'

Miller Management & Consulting Services launches Opiniator

SANFORD, Fla. -- Larry Miller, president of Miller Management & Consulting Services Inc. (MMCS), a consultancy based in Sanford, Fla., announced today that the company has signed an agreement to represent and assist Oberon3, the developer of the product, Opiniator.

Opiniator is a "moment of truth" feedback and performance management system using mobile phone surveys. MMCS Inc. will provide sales and customer service support for Opiniator for the convenience channel of trade while supporting Opiniator sales growth.

It uses mobile phone capabilities that will allow [image-nocss] retailers with instant access to communicate with their customers. This system provides analytics, diagnostics and the improvement tools along with the immediate feedback needed to keep pace in today's rapidly changing retail landscape.

"Since I began my consulting business over 17 years ago, I have utilized my varied background, experience and knowledge to assist clients throughout the U.S. and around the world in finding unique opportunities for brand development and profitability. I offer marketing support, sales planning and develop go-to-market strategies to assist manufacturers and suppliers to bring new products and new technologies to the convenience retailing marketplace. I am very excited about this technology product, as I see immediate benefits for c-store retailers and for supply channel partners who are looking to improve service and enhance partnerships with the retailers they serve."

Larry Miller is an experienced retailer with extensive expertise on the supplier side, as well. He has provided valuable insight for clients by recognizing and pointing out opportunities that are available in the convenience and foodservice channels.

Opiniator has precise analytics, diagnostics and improvement tools that the customer will leverage to convert user opinions to business improvement actions that retain customers and gain competitive advantage.

"We are excited to be able to have Larry and his broad knowledge of retail in general, as well as his deep insight of the convenience retailing market, as part of our team," said Matt Selbie, CEO and founder of Oberon3.

MMCS is a privately owned consultancy offering clients a broad menu of services, including new-product launch planning, proprietary foodservice concept development, operations and marketing-planning and implementation, merchandising, co-branding, custom training development, new-store planning, management succession planning and ergonomic store design.

MMCS client list includes: Ruiz Foods, McDonald's, Plaid Pantries, Duke Manufacturing, Mobil Oil Asia Pacific, CDI Group, SPS Payment Systems, Maui Minit Stop, Crown Petroleum, Stat Oil Ireland, Caltex Thailand, The Radiant Group and National Retail Properties (NNN).

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