Technology/Services

Oil Company Card Launches, Promos

BP, Chase introduce Visa; Shell launches promo with translucent design

WILMINGTON, Del. -- BP North America and Chase have launched the new BP Visa Card. It offers a 5% rebate on BP purchases, including gasoline, convenience store items and car washes. Additionally, cardmembers can earn 2% rebates on most travel and dining purchases as well as 1% on virtually all other card purchases.

Cardmembers who apply during May and June will receive double rebates for the first 60 days after the account is opened. The BP Visa Card has no annual fee and a competitive introductory APR.

Every time cardmembers [image-nocss] accumulate at least $25 in rebates, they can redeem them for cash, a BP Gift Card or a donation to The Conservation Fund. Cardmembers redeem their rebates by visiting www.choosemyrewards.com or by calling (800) BPVISA-1.

BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through 13,000 retail outlets. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol.

JPMorgan Chase & Co. is a leading global financial services firm with assets of $1.3 trillion and operations in more than 50 countries.

Separately, Shell Oil Products US recently launched the Take Your Pick promotion to reward new Shell Card holders for their fuel purchases.

Through June 19, consumers who apply and are approved for the proprietary no-fee Shell Card are eligible for a $25 gift card from one of five retailers, including Shell. Other $25 gift cards may be selected for use at Best Buy, Lowe's, amazon.com or iTunes. Customers who make three purchases with their new Shell Card within the first 60 days will receive the $25 gift card of their choice in the mail.

Also, the Shell Card has experienced a complete redesign. The new format is translucent, which the company said is an industry first.

The Take Your Pick promotion is also designed to benefit Shell-branded wholesale and retail operators by helping to drive traffic to sites and increasing the number of Shell Card holders, which are among the company's most frequent and loyal customers. Shell Card customers purchase double the amount of fuel as compared to regular bankcard customers, and Shell does not charge transaction fees on the Shell Card.

Additionally, a Shell-branded wholesale, direct retail and multi-site operator Take Your Pick incentive program rewards eligible marketers, managers and store employees with $25 Shell gift cards based upon the number of new Shell Card applications submitted. They are being backed in their efforts to secure new cardholders with marketing support from enhanced point-of-purchase (POP) site materials and co-op print and radio advertising.

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