ATLANTA — Professional Datasolutions Inc. (PDI), a global provider of enterprise management software for the convenience retail and petroleum wholesale industries, has acquired GreenPrint, a provider of corporate sustainability solutions. GreenPrint will become the foundation of the newly established PDI Sustainability Solutions practice, leveraging the company’s expertise to continue building a portfolio that improves business results through eco-minded innovations.
Founded in 2014 and based in Atlanta, GreenPrint provides “sustainability as a service” to increase consumer loyalty, sales and profitability. As innovators of carbon offset programs, GreenPrint offers both turnkey and custom solutions that help companies meet their sustainability goals while enhancing their brand value. PDI retail customers can now offer consumers an opportunity to reduce their environmental footprint while fueling, as GreenPrint programs award carbon offsets based on the purchase of petroleum at the pump through a proprietary processing and reporting portal.
GreenPrint’s loyalty-based programs make an ongoing investment in verified carbon offset efforts such as reforestation, landfill gas capture, renewable energy and other green initiatives. Its carbon offset programs follow industry certifications and standards. To add further credibility and effectiveness, all calculations and offsetting claims are certified by a top-five global accounting firm.
“The acquisition of GreenPrint, with the proven, tangible impact its programs make, is a meaningful addition that will help our customers advance their sustainability objectives,” said Linnea Geiss, COO at PDI, Temple, Texas. “By investing in GreenPrint and other forward-looking innovations under the umbrella of PDI Sustainability Solutions, we can connect brands and retailers with consumers who share a vision for an environmentally responsible future.”
PDI Sustainability Solutions will include existing technologies built by PDI, such as electric-vehicle (EV) charge price optimization algorithms, to support the evolution of the c-store and wholesale petroleum industries. PDI is also developing integration opportunities for GreenPrint across its consumer engagement solutions, including the Fuel Rewards program, GasBuddy app and the PDI portfolio of whit- label loyalty programs.
“When PDI looked at ways it could support consumers in sustainable actions at the pump and in the c-store, GreenPrint rose to the top,” said Mark Coffey, senior vice president and general manager of consumer programs at PDI. “GreenPrint is recognized for making sustainability actions simple and effective. This creates a strong sense of consumer goodwill and loyalty that aligns powerfully with the leading loyalty programs PDI currently provides.”
Together with PDI, GreenPrint will continue as the sustainability partner behind reduced emissions programs for brands that include Marathon, Stop & Shop, Twice Daily, Maxol, The Giant Co. and many others. Today, GreenPrint helps reduce emissions on more than a billion gallons of fuel annually across thousands of retail locations and more than 100,000 corporate and municipal fleets in 15 countries.
“GreenPrint is a pioneer in purpose-driven loyalty and invented the concept of offering carbon offset gasoline at the pump as a bridge to the future and a way to build consumer loyalty,” said Pete Davis, co-founder and CEO at GreenPrint. “Today, we are thrilled to join PDI to expand and extend our efforts.”
Before co-founding GreenPrint, Davis founded and led other loyalty and rewards programs across the retail, hospitality and payments sectors. Davis, GreenPrint co-founder and president Trenton Spindler and the GreenPrint team will join PDI as part of the acquisition.
PDI software helps businesses and brands increase sales, operate more efficiently and securely and improve critical decision-making. More than 1,500 companies, representing more than 200,000 locations worldwide, use PDI solutions.
A public benefit corporation, GreenPrint is on pace to offset more than 30 million metric tons of carbon by 2025, it said.
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