SAN RAMON, Calif. -- In honor of National Breast Cancer Awareness Month, Chevron Global Marketing has introduced its newest addition to The Chevron Cars family, Promise, the sixth special-edition Chevron Car created to raise awareness and funds for breast cancer research.
All net proceeds of the sale of Promise are donated to the Susan G. Komen Breast Cancer Foundation. Promise cars are available at select U.S. Chevron retail locations for a suggested retail price of $6.99 or by visiting www.ChevronCars.com.
Each year since 2001, Chevron has introduced a special-edition Chevron Car to raise breast cancer awareness and since 2001 has donated nearly $1.3 million to the cause through sales of the cars.
Chevron also supports breast cancer awareness and raises funds for medical research through its participation in Komen Race for the Cure events throughout the United States. This year, Chevron has sponsored Race for the Cure events in 18 U.S. cities and more than 1,500 employees have participated.
In addition to the introduction of Promise, Chevron is also launching an online breast cancer awareness campaign in partnership with Warner Bros. Online and Ellen DeGeneres, a breast cancer advocate for the Susan G. Komen Foundation. By visiting http://ellen.warnerbros.com, online users will find a microsite dedicated to National Breast Cancer Awareness Month that includes facts about early detection and how to support the cause. Chevron will also have its own microsite at www.chevron.com/products/BCA, featuring Promise, Komen Race for the Cure dates, ways to get involved and help, as well as an option for visitors to share a friendly reminder for early detection of breast cancer with a monthly automated email. The Chevron site will be advertised on the Food Network, MSN.com and USA Today online.
Also new to Chevron's breast cancer awareness efforts, this year the company is creating education materials and programs aimed at educating Hispanic women about the importance of self-exams and mammograms.
Chevron Global Marketing is a division of Chevron Global Downstream LLC, a wholly owned subsidiary of San Ramon, Calif.-based Chevron Corp. Chevron Products Co. is a division of Chevron USA Inc., a wholly owned subsidiary of Chevron Corp.
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