HINSDALE, Ill. -- Royal Buying Group Inc. (RBG), a national organization dedicated to maximizing sales and profitability of petroleum and convenience store locations, has entered an agreement to be the marketing and fulfillment service provider for Shell gift cards globally.
Effective Nov. 1, 2006, RBG began providing sales, marketing and fulfillment services to the U.S. corporate and consumer sectors. Fulfillment services to Shell's retailer locations will begin Jan. 1, 2007.
The Shell Gift Card Program will be the premier fuel [image-nocss] offering of our card management services division the Royal Performance Group said Thomas Gilbert, RBG's vice president of sales and marketing. We look forward to expanding this program throughout the various purchasing channels in the United States, as well as establishing the Shell gift card as the preferred fuel gift card choice globally.
Michael Zielinski, RBG's president and CEO, said, The concept of a stored-value card and its use as a financial transaction engine continues to grow in popularity and consumer acceptance.
Companies can request further information on the Shell gift card program by contacting the Royal Performance Group (RPG) at 1-888-Shell-04, or sending an email to shellgiftcard@rpgglobal.com.
RPG is a division of RBG and is located in Lisle, Ill. It provides stored-value and prepaid card solutions, both domestic and international, for retail organizations. Through program services, RPG positions the retailer's brand to both business and consumer purchasing segments, maximizing new customer generation and retention, new and incremental sales generation and retailer profitability.
The core service capabilities of Hinsdale, Ill.-based RBG include negotiating with regional and national suppliers for sales and marketing programs and providing category management expertise, marketing support and customer service support, as well as a variety of additional services. RBG is the exclusive provider of convenience retailing services for the STARZ Buying Club, designed to assist all Shell-branded retail locations. Royal Buying Group currently represents more then 1,300 owners of more than 5,500 retail locations consisting of convenience stores, college bookstores, truckstops and travel plaza centers, it said.
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