CHELSEA, Mass. -- Gulf Oil LLP has announced a prize program in conjunction with Major League Baseball (MLB) that will give fans and customers the chance to win Red Sox "Green Monster" tickets and Mets Diamond View Suite tickets to selected games this season. Fans simply need to fill up twice with Gulf gasoline to be instantly entered into the contest.
"This campaign allows us to have some fun with our customers," said Joe Petrowski, Gulf Oil's President and CEO. "Gulf Oil is proud to be associated with the Major League Baseball and in particular the [image-nocss] Boston Red Sox and the New York Mets."
The games are in July, August or September. The Red Sox "Green Monster" seats consist of 260 seats and 120 standing-room-only spots on top of the famous Fenway "Green Monster" wall. The Mets Diamond View Luxury Suites include 46 luxury suites at Shea Stadium located on the Press Level.
The company has had a relationship with the Boston Red Sox for decades, it said. This spring, Gulf Oil painted a 65-foot logo on the left field wall.
Gulf Oil, Chelsea, Mass., distributes motor fuels through a network of more than 2,400 Gulf-branded gas stations, 12 proprietary oil terminals and a network of more than 50 other supply terminals.
And in other sporting news, BP said it has become a sponsor of tournament fishing organization FLW Outdoors. BP's new partnership with FLW Outdoors taps into the $108 billion fishing industry while growing BP's relationship with the nation's 55 million anglers and their families.
The FLW Outdoors sponsorship supports BP's marketing strategy to expand into new consumer groups while strengthening its brand presence. About 80% of FLW Outdoors tournaments are held in markets where BP jobbers operate, providing BP jobbers the opportunity to bring a national sponsorship to their locality.
This new sponsorship is a natural fit for BP, since the 55 million anglers and their families represent one of the largest and most loyal consumer groups in the U.S., said John Melo, president of BP's U.S. fuels operations. This powerful group makes more gasoline purchases than any other outdoor consumer group. This group, on average, spends more than $600 in fuel for their boats and cars per person, per month.
FLW Outdoors participants, families and fishing enthusiasts purchase fuel for their trucks, cars and boats, and are also frequent consumers at convenience stores. The sponsorship expands BP's market reach into this large population of loyal consumers who have a significant amount of purchasing power in BP's footprint of retail outlets.
From 2006 through 2009, BP will sponsor all 12 of the FLW Outdoors tournament trails, including title sponsorship of the revamped 2007 Wal-Mart FLW Series. In addition, BP will be the title sponsor of the new $1 million Wal-Mart FLW Striper Series. They also hold presenting sponsor rights of both the $300,000 Wal-Mart FLW Redfish Series Championship and the $500,000 Wal-Mart FLW Kingfish Tour Championship.
As a FLW Outdoors sponsor, BP will be featured in a variety of media formats, including the FLW Outdoors TV program on FSN. FLW Outdoors reaches 81 million U.S. homes on Fox Sports Net. In addition to the national coverage, FLW Outdoors is broadcast globally, reaching more than 350 million households worldwide. BP will also benefit from prominent advertisements in FLW Outdoors magazine and at FLWOutdoors.com. For example, BP will serve as a presenting sponsor of www.flwoutdoors.com's popular FLW Live application, where fishing fans can view live weigh-ins from anywhere in the world.
Other BP marketing opportunities will include sponsor-specific product displays and participation in the Family Fun Zone, signage at tournaments, angler-award programs and other promotional and public-relations materials. FLW Outdoors and BP will also engage in several cross-promotional activities throughout BP's U.S. stations.
BP will also field a team of professional anglers, who will compete in FLW Outdoors-administered events across all five tournament species, including bass, walleye, kingfish, redfish and striped bass. Team BP will be made up of some of America's most successful and gifted competitors in their respective circuits and will compete in BP-customized boats.
We are grateful that a company as reputable as BP has tapped into both the growing sport of fishing and FLW Outdoors. Over the years, the angling community has shown tremendous loyalty to our sponsors' products, and I'm personally confident that we'll assist BP's marketing success. The new BP Eastern Division, in particular, will present an effective marketing platform in reaching the top bass fishermen in the world, Jacobs added.
Finally, BAWLS Guarana has forged a new sponsorship deal with the National Professional Paintball League (NPPL) as the Official Energy Drink of the NPPL. BAWLS will be the exclusive energy drink available at all remaining 2006 NPPL Super 7 World Series tournaments, which include events in Boston, San Diego and Las Vegas. It will be designated as the center field sponsor. Also, an entire tournament field will be outfitted in BAWLS Guarana-branded bunkers.
The Miami-based company has created an NPPL sponsorship program to support BAWLS fans on the field and launched www.paintbawls.netan online paintball community.
BAWLSa nonalcoholic, carbonated beverage made from the guarana berry and contains twice the amount of caffeine as coffee and three times that of traditional sodaswas developed by entrepreneur Hoby Buppert, CEO of Hobarama LLC and is distributed to local supermarkets, c-stores including 7-Eleven, Target Superstores, select CompUSA stores and gaming venues.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.