Turnkey Summer

Outsite launches loyalty promotion

NORFOLK, Va. -- Outsite Networks Inc. has announced the beginning of its nationwide Summer Loyalty Bonanza promotion. This turnkey loyalty sweepstakes promotion is part of an expanding set of loyalty promotion elements and services that retailers can use to counter the effects of big-box marketers and the highly competitive c-store market.

The first Summer Loyalty Bonanza promotion offers $1,000 to a radio-frequency identification (RFID) loyalty tag user and $1,000 to the site conducting the winning transaction. In addition to offering a host of point-of-purchase ([image-nocss] POP) materials to help market the sweepstakes reward, Outsite Networks will provide audio messages via its pump media/audio system. Audio messages are automatically downloaded to participating retailers' pumps and will promote the sweepstakes once a fueling transaction has begun.

This summer's promotion promises to be the first of many vendor-sponsored sweepstakes, including trips, prizes, cash rewards and merchandise, the company said.

Headquartered in Norfolk, Va., Outsite Networks provides loyalty and media technology and services specifically for the retail petroleum, c-store and quick-serve restaurant (QSR) markets. The company's loyalty system uses RFID technology to identify loyalty customers and uses either audio or video to target market, promote and cross promote to consumers. The company's system enables retailers to implement and control their own loyalty or media programs with Internet tools and reporting.

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