Technology/Services

Vroom Delivery Launches ‘Full-Stack’ Digital Commerce Initiative

Company unveils comprehensive, omnichannel solution designed for convenience stores, along with a new brand identity
vroom delivery for convenience stores
Logo/Vroom Delivery

Vroom Delivery has launched Commerce 360, a “full-stack” digital commerce solution designed specifically for convenience stores. The platform facilitates a seamless omnichannel experience by automating the management of product information and inventory across all digital ordering and delivery channels.

Vroom Delivery also unveiled a new logo and refreshed brand identity.

“We launched Vroom Delivery in 2016 with the mission to enable proprietary delivery services for convenience stores, but we soon realized a broader vision,” said John Nelson, CEO and co-founder of Vroom Delivery, Miami, Florida. “Our technology, initially designed to mirror and automate the in-store experience for one digital platform, proved capable across all digital platforms. Commerce 360 brings it all together under one solution and allows us to power sales wherever customers are.”

The cornerstone of Commerce 360 is Vroom Delivery’s proprietary Automated Menu Management (AMM) system, which manages menus and product availability across first-party ordering, third-party marketplaces and in-store kiosks. By integrating into mission-critical systems including pricebooks, inventory, loyalty programs, age and ID verification and online Supplemental Nutrition Assistance Program (SNAP) and electronic benefits transfer (EBT), AMM automatically propagates changes across each digital channel while ensuring correct images, menu categorizations and sanitized product descriptions, the company said. The result is shopping experience for consumers with more products listed and fewer out-of-stocks, substitutions or cancellations, it added. Retailers benefit from increased sales, reduced labor costs, and enhanced scalability, Vroom Delivery said.

Commerce 360 leverages both backoffice inventory and Vroom Delivery’s proprietary predictive analytics and product movement analysis solutions. Retailers can achieve an automated offering, regardless of the quality of pricebook and inventory data, and list more products with a higher degree of accuracy than otherwise achievable through manual processes, added the company, which also said that Commerce 360 can serve any convenience retailer of any size.

“If a convenience retailer wants to make their products available through a mobile app, a third-party delivery service, an in-store kiosk or some new and unforeseen channel that becomes popular a few years from now, all they have to do is plug it into Commerce 360,” said Jeff Nelson, CTO and Co-Founder of Vroom Delivery.

Convenience-store retailer using Commerce 360 include Urban Value Corner Store, McKinney, Texas; H&S Energy Product LLC, Orange, California.

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