Woodfin Selects ADD Systems for Back-Office Software

Retailer seeks reliable reporting and efficient store-to-office communications
Photograph: Shutterstock

RICHMOND, Va. — Woodfin Heating Inc. has selected Advanced Digital Data Inc. (ADD Systems) as its back-office software provider.

As its former back office reached the end of its life, Woodfin needed a system that would provide reliable reporting; make store-to-home-office communication more efficient; and give Woodfin better pricebook management capabilities. After almost a year of research on software providers, Woodfin decided to partner with ADD Systems for its Pit Stop convenience stores.

“We like the idea of having less moving parts at the store level, and we like the reporting they offered,” said Bridget Santini, senior network administrator for Woodfin. “ADD also already had a working relationship with our current grocer, which will make the transition much smoother.”

In addition to ADD eStore for the convenience stores, Woodfin will implement Atlas Reporting, ADD Systems’ solution for business intelligence and reporting. Atlas provides operational insights and analytics for the stores with real-time point-of-sale (POS) reporting.

Since 1973, Flanders, N.J.-based ADD Systems has been a provider of software for the petroleum, propane, gasoline and convenience-store industries.

Richmond, Va.-based Woodfin Heating Inc. owns and operates 20 Pit Stop locations in Virginia. In addition to the stores, Woodfin provides heating oil, propane, HVAC, in-home automation and security services.

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