Swedish Match Picks Watermelon Flavor

New limited-edition cigarillos come from White Owl, Game brands
Photograph courtesy of Swedish Match

RICHMOND, Va. Watermelon has moved from the picnic table to the palate of cigarillo customers, with Swedish Match offering the flavor in both its White Owl and Game brands, the company has announced.

Coming as limited-edition offers, the “slow-burn” cigarillos will come packaged as White Owl Watermelon Smash and Game Watermelon, according to the Richmond, Va.-company.

Swedish Match North America officials said the White Owl product is a “smash” of flavor, while describing the Game product as a natural-leaf cigarillo. Both products are “smooth, flavorful and seedless,” the company said.

The two offerings arrived in stores nationwide in early July and are available in two-for-99-cents, two-for-$1.49 and save-on-two formats, allowing for retail pricing flexibility, the company said.

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