Tobacco

Vuse Expands 4-Pod Packs Nationwide

Rollout from R.J. Reynolds Vapor gives e-cigarette consumers more options
Vuse 4-pod packs
Photograph courtesy of R.J. Reynolds Vapor

WINSTON-SALEM, N.C. — Vuse is expanding its four-pod packs nationally to all retail outlets, including convenience stores.

The e-cigarette brand from R.J. Reynolds Vapor will now sell Vuse Alto Golden Tobacco 5% and Alto Menthol 5% four-pod packs nationwide. Vuse Alto Golden Tobacco 2.4% and Alto Menthol 2.4% four-pod packs will also be sold across the United States.

Four-pod packs provide adult vapor consumers with three Vuse Alto configurations as they can choose from a single pod, two pods or four pod packs. The four-pod pack configuration is the most popular among competitive pod-mod vapor products and enables Vuse Alto to compete on a per-pod price point, the Winston-Salem, N.C.-based company said.

“Coupled with our release of single-pods in November of 2020, this national rollout of 4-pod packs now gives adult Vuse consumers more options than any other brand,” Christy Canary-Garner, vice president of Vuse commercial development, said.

Vuse products are marketed in the U.S. by R.J. Reynolds Vapor Co., an operating company of Reynolds American Inc., which is a member of the British American Tobacco Group. R.J. Reynolds sells variations of Vuse including Vuse Alto, Ciro, Vibe and Solo. It also sells Velo Nicotine Pouches and Velo Nicotine Lozenges.  

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends

Technology/Services

How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Trending

More from our partners